The application of database marketing techniques as practised by financial services institutions in South Africa with the aim to develop a database marketing model

Abstract :

 

Details

Author Van der Walt JJ
URL http://hdl.handle.net/20.500.11892/145225
Date Accessioned 2016-09-22T12:03:53Z
Date Available 2016-09-22T12:03:53Z
Date Created 1997
Identifier URL
Language English
Subject Business administration / Business leadership
Subject 2 Business administration / Business leadership
Alternative Title
Degree Type Doctoral degree
Degree Description  DCom