The Alpha Clinic : the design, delivery and marketing of a unique medical service

Abstract :

The Alpha Clinic is an erection dysfunction that provides a unique service exchange to men suffering from erection dysfunction. The success of the service process has prompted the management of the organisation to consider the growth path of the clinic in terms of continued service quality and ongoing profitability. The medical director has been investigating that area of the service process that is fundamental to the profitability of the clinic and has been focusing on the concept of retention of patients as a key to maintain and improve profitability. The case study emphasises the value of a standardised service process and the economic value of the lifetime patient customer.



Author Levin D
Date Accessioned 2016-09-22T09:18:40Z
Date Available 2016-09-22T09:18:40Z
Date Created
Identifier URL 1997
Language English
Subject Business administration / Business leadership
Subject 2 Business administration / Business leadership
Alternative Title
Degree Type Masters degree
Degree Description  MBA